Transnational Blogger Meeting 2017 in Vienna
The first #reducefoodwaste blogger meeting took place on December 15th, 2017 at BOKU University in Vienna (Austria). The winners of the #reducefoodwaste blogger award 2017 were presented and interested bloggers got the chance to deepen their knowledge about food waste as well as get to know interesting start-up owners and other bloggers. In the afternoon a blogger workshop took part, which generated new insights about successful cooperation possibilities between bloggers and with NGOs like WWF.
Connecting the blogger scene in Central Europe
A total of 37 participants interested in food waste come from Austria, Hungary, the Czech Republic, Poland, Slovenia, Finland, Japan attended this transnational blogger meeting.
12 participants were active bloggers. Many of the bloggers are related to interest groups or NGO’s such as WWF Austria, “Free Food” (NGO in Bratislava), Zero Waste Czech Republic, Zero Waste Austria or the Students
Impact Initiative.
12 participants were active bloggers. Many of the bloggers are related to interest groups or NGO’s such as WWF Austria, “Free Food” (NGO in Bratislava), Zero Waste Czech Republic, Zero Waste Austria or the Students
Impact Initiative.
How can blogs influence behaviour to #reducefoodwaste?
To answer this hard, but important question to #reducefoodwaste, the participants split up into 2 workshop groups. One consisting of bloggers and one of people interested in food waste. In tailor-made activities all participants actively engaged in the workshop.
The non-bloggers were working on questions related to the “consumers’ perspective”, the
bloggers were addressing questions related to the “bloggers’ perspective”. In order to interlink
both groups, the deficits in food waste communication identified by the non-bloggers were used
as a starting point by the blogger to discuss possible solutions. If you are interested in the results of the very productive workshops please download the workshop summary here by clicking on the download link.
The non-bloggers were working on questions related to the “consumers’ perspective”, the
bloggers were addressing questions related to the “bloggers’ perspective”. In order to interlink
both groups, the deficits in food waste communication identified by the non-bloggers were used
as a starting point by the blogger to discuss possible solutions. If you are interested in the results of the very productive workshops please download the workshop summary here by clicking on the download link.
| report_wp4-blogger-meeting-workshopsummary2.pdf |
Speakers
Gudrun Obersteiner, ABF-BOKU |
Food waste - myths and factsGudrun Obersteiner is managing director of the Institute of Waste Management (ABF), BOKU-University. She worked in this field for 20 years and is an internationally recognized expert on food waste and life cycle management. At the moment she leads
numerous projects on food waste prevention. Since the year 2000 ABF-BOKU is one of the leading research institutions dealing with the prevention and treatment of food waste. Solely ABF-BOKU already did a study which provides an accurate estimation on food losses from food retail in Austria. Analysis of residual waste with focus on food waste were done and several guidelines on food waste prevention were published by ABF-BOKU. National and international research on food waste prevention at ABF- BOKU deals with the whole supply chain starting with food production at farmer`s level and ending at the consumer level including also collection and treatment of food waste. |
Cornelia Diesenreiter, Unverschwendet |
UnverschwendetUnverschwendet stands for culinary enjoyment as a solution to unnecessary food waste since 2016. Traditional methods such as preserving products within fruit spreads, jellies, syrups and chutneys are used to save fresh surplus food with a high quality that otherwise would be wasted.
Surplus in this case means that private persons or farmers have more fruits or vegetables than they can process or sell themselves. We value all foods and so even the smallest amounts are saved from spoiling and processed to creative taste experiences in a limited edition. Cornelia Diesenreiter will talk about how they put their idea into action, their challenges as well as achievements in den last year. |
Helene Glatter-Götz, WWF |
Blogger / cooperation potentials! How does WWF plan on working together with bloggers in the future? Helene Glatter-Götz is programme manager for sustainable nutrition at WWF Austria. In her work she links companies (as a key account manager for business partners) with the focus to develop strategies on the field of sustainable nutrition. She will not only talk about her experience in Austria, but also the international WWF experience.
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Helene Pattermann, ZWA |
How to make food waste as trendy as Zero Waste?Helene Patterman is the founder of Zero Waste Austria. Zero Waste Austria is active since 2015 bringing the international movement of Zero Waste to Austria, promoting the waste reduction lifestyle and businesses that offer solutions to reduce waste. Food Waste has been a big focus in the last year of the work of Zero Waste Austria. As a communcation manager of STREFOWA Helene Pattermann spends a lot of time thinking how to engage people and make them care about food waste.
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Theresa Imre |
The link between online direct marketing and food waste preventionAfter completing her studies in International Business Administration and Cross-Functional Management at WU Vienna she was working as a consultant and started 2014, the joint food blog "Eingebrockt & Ausgelöffelt" with Anna Zora. In 2015 and 2017 they won the AMA Food Blog of the Year Award! Theresa Imre is writing column in BIORAMA and derStandard.at
In spring 2016, the work on markta.at - a digital platform for regional food producers and marketplace for the purchase of high-quality products from the region began. With markta, a new era for regional food is starting. Emerging from the desire to put quality and regionality in the foreground and break up old structures, markta wants to create sustainable and new solutions for food supply. |
We can’t wait to meet all of you - let's make a difference together!
Transnational Blogger Meeting connected with the #reducefoodwaste Blogger Award
The blogger meeting was the grant final of the #reducefoodwaste blogger award 2017. The winners of the award got the possibility to present their work on stage. The blogger award made great articles visible, that exist in Europe to raise awareness for #foodwaste. The blogger meeting was the first official opportunity for food waste bloggers to meet, connect and stay in touch long-term.
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